We answer right away that the costs of an advertising campaign on the Internet depend on many factors. Therefore, it is impossible to define them precisely without analyzing a specific situation. However, it is worth knowing what influences the scale of expenses and how to plan your budget well for this purpose.

What is the price of an online advertising campaign?

An advertising campaign on the Internet can cost as much as you want.

After all, it’s up to you what budget you plan for it – a few hundred dollars, or maybe a dozen or tens of thousands? You decide. The problem is that determining how much you spend on a campaign shouldn’t be a coincidence, and neither should you plan what exactly the money will go to.

Nevertheless, the great advantage of the Internet – especially campaigns carried out in social media or via Google Ads – is the ability to precisely indicate spending limits: both on a daily or monthly basis, and for the entire campaign.

What are you paying for?

When it comes to displaying typical online advertisements, e.g. banners or sponsored links, the costs most often depend on:
– the number of impressions of the message – in this system you pay for each view, regardless of whether the recipient has decided to interact with the ad,
– the number of clicks on the ad – then the costs are generated only after the recipient clicks on the link to your website.

This is obviously a very general explanation, because it all depends on the type of campaign being run and the specific tools that will be used in it.

What affects the cost of the campaign?

The method of calculating payments by systems such as Google Ads or Facebook ads is not the only factor that translates into the final amount of costs that the advertising campaign will consume on the Internet. So what else is important for the budget?

A. Whether you run the campaign on your own or with the help of an agency
At first glance, the independent configuration of Google Ads campaigns or Facebook ads seems to be a very simple task. After all, service interfaces are easy to use, so just click through the options and you’re done, right? Theoretically yes. In practice, however, especially if you do not have any experience in the world of online marketing, you can expose yourself to very high costs that will not translate into the expected conversion and ROI, and thus return on investment. You can also expect that you will probably wait a long time for the ad’s effects, if they appear at all. So the question is: can you afford such a risky expense?

Yes, internet marketing agencies charge for their work, which can increase your initial investment. However, the actions taken by experts most often hit the spot and allow to achieve satisfactory results at a lower cost. In practice, therefore, an advertising campaign on the Internet carried out by professionals will most often cost much less and bring measurable, clear profits.

B. Experience of an interactive agency
The longer the internet marketing agency’s experience, the higher the chance that its planned campaign will be measurable. However, in the wake of many years of practice and extensive specialist knowledge, the stakes are higher. Therefore, you can expect that using experts’ services will be more expensive than working with beginners in this industry. Contrary to appearances, however, the rates of the former do not have to be “out of space”, and a slightly higher investment may bring greater profits.

C. The scope of cooperation with experts
In order for an advertising campaign on the Internet to translate clearly into the achievement of the set marketing and sales goals, it cannot be carried out without prior preparation. Therefore, the agency will certainly offer you a package of preliminary analytical services – the more precisely its specialists verify your current market position, technical possibilities, business environment, competition and promotional potential of various strategies, the higher the costs will be. Such an investment, however, usually means that the implementation of the campaign itself brings a higher ROI and gains the response you expect. Therefore, this is another issue to consider and discuss with a specialist.

D. The size of your company and the scope of its activities
If you operate on a local scale – e.g. in cities – you need a campaign with a much narrower scope than a corporation operating on the international market. Therefore, you will have to spend less on promotion. It is worth knowing that ad spend is also influenced by competition in your industry, the type of recipient to whom the messages are directed, and the duration of the campaign.

E. Selected communication channels
Advertising on the Internet is a very broad concept. You can put a lot of promotional tools into this bag – starting with sponsored links and banners on external websites, ending with promotion in social media, and even content marketing or SEO activities, which also translate into branding and conversion. The price of the campaign will depend on which of them you choose and how many you include in your campaign.

Summary

Of course, these are not all the pieces of the puzzle that must be taken into account when calculating the budget for online advertising. So as you can see, estimating how much an advertising campaign will cost on the Internet without looking at the specific situation, needs and goals of the company is like reading tea leaves. If you want to get specific information on how much your company should spend to see the results of investment in promotion – contact us. Our specialists will make a valuation and present you with various variants – from very economical to slightly more expensive – so that you can consciously choose what you need.

Regardless of whether you run a clothing store, an automotive parts store, a gardening equipment store, a health food store, you have one specific goal – for example, getting customers and increasing sales. An online store advertisement comes in handy, thanks to which you can reach a wide audience. This is the beginning of the road, but you are not far from success.

Online store advertising – possibilities

Wondering what online advertising options you have? Internet marketing is a very broad concept, thanks to which you will choose solutions adequate to your needs and expectations. Importantly, online store advertising should not focus on just one tool at all. To increase your chances of success, it is worth acting on many levels. Many forms of online advertising complement each other perfectly, thanks to which a larger group of potential customers can get to know you.

Paid online store advertisement

This is a paid online store advertisement that gives quick results. Therefore, it will be great when you are just starting a business and your brand is not yet known.

As part of Google Ads, you can use, among others from sponsored links. They are displayed in the search engine – above the organic results – after entering specific keywords. After clicking the user is redirected to your store.

Another option is given to banner campaigns, which are implemented with the participation of portals cooperating with Google Ads. The banner is displayed on the given website – after clicking on the graphic the user is redirected to the online store.

The third option is Google Shopping – a tool with which you can promote specific products in the search engine. The user entering the product name receives the results in a special box – a link to the product appears along with the name of the store, price and photo. This is a very effective method of advertising products from your online store.

Facebook advertising

Statistics show that most people use at least one social networking site. Facebook is the most popular and – among other things – is where you should mark your presence.

One of the forms of advertising is your own fanpage, through which you can establish long-term relationships with customers and engage in dialogue with them. It is also a good way to build brand awareness.

The fanpage itself is not enough – especially if the store takes its first steps. Facebook campaigns come in handy to help you adapt to your needs. The form of advertising can be, for example, sponsored posts appearing on the board of potential customers or in Messenger.

Content marketing

Content marketing is not direct advertising. It is a series of activities on the Internet that primarily allow you to increase brand awareness, build an image of an expert or gain leads.

These activities can be carried out in many ways, however, the publication of thematic articles on external websites and the publication of articles on a company blog plays a major role. But really, it’s just the tip of the iceberg. We discuss the topic of content marketing in detail in the guide.

Online store advertising – why is it worth it?

The need to incur financial expenses for advertising on the Internet raises many questions – including those related to profitability. Although it’s hard to get a definite answer, one thing is certain: online store advertising has many advantages.

Wide range
Internet advertising is distinguished by a very wide range. It allows reaching thousands of recipients around the world. This is especially important if you are considering selling products also abroad. A wider reach means reaching more users with more potential customers among them.

Unlimited access to the offer
Unlimited access to online stores means that an online store ad does not have to be displayed at certain times. It reaches the recipient virtually 24 hours a day, 7 days a week.

Precise targeting
Online store advertising – regardless of the tool chosen – allows you to precisely identify the target group and then reach it. This increases the chances of the recipient carrying out a specific action, e.g. placing an order, subscribing to the newsletter. Detailed targeting also allows you to optimize the campaign in terms of spending.

The speed of launching the campaign
An online advertising campaign can be launched very quickly. What’s more, it is possible to reach a wide audience as soon as the campaign starts. This works great for online stores starting out that, in the case of offline advertising, would have to wait much longer for results.

Affordable costs
Traditional forms of advertising can cost a lot – unlike online advertising. It is much cheaper, which allows you to achieve your business goals with a lot less money. Thanks to this, every online store has a chance to appear in the network – regardless of its scale.

High flexibility
Online store advertising is characterized by great flexibility. You can modify the parameters of individual campaigns – so that they bring the expected results. And all this without having to increase advertising expenditure.

Possibility of constant monitoring of effects
Internet advertising is fully measurable. It is possible to systematically monitor effects using various tools. Thanks to this – if a given form of promotion does not meet expectations – it can be modified or completely eliminated.

Internet advertising is a profitable investment. Compared to other forms of advertising, it provides the best ratio of campaign costs to results. However, to get the most out of it, it’s worth starting to work with experts. Their knowledge and experience will allow launching effective campaigns leading to the achievement of assumed goals.

Regardless of whether you run a clothing store, an automotive parts store, a gardening equipment store, a health food store, you have one specific goal – for example, getting customers and increasing sales. An online store advertisement comes in handy, thanks to which you can reach a wide audience. This is the beginning of the road, but you are not far from success.

Online store advertising – possibilities

Wondering what online advertising options you have? Internet marketing is a very broad concept, thanks to which you will choose solutions adequate to your needs and expectations. Importantly, online store advertising should not focus on just one tool at all. To increase your chances of success, it is worth acting on many levels. Many forms of online advertising complement each other perfectly, thanks to which a larger group of potential customers can get to know you.

– Google Ads
This is a paid online store advertisement that gives quick results. Therefore, it will be great when you are just starting a business and your brand is not yet known.

As part of Google Ads, you can use, among others from sponsored links. They are displayed in the search engine – above the organic results – after entering specific keywords. After clicking the user is redirected to your store. This is a very effective method of advertising because for the average user Google Ads do not differ from organic results. It is also worth adding that they are well-matched to the client’s queries and thus get what he expects.

Another option is given to banner campaigns, which are implemented with the participation of portals cooperating with Google Ads. The banner is displayed on the given website – after clicking on the graphic the user is redirected to the online store.

The third option is Google Shopping – a tool with which you can promote specific products in the search engine. The user entering the product name receives the results in a special box – a link to the product appears along with the name of the store, price and photo.

– Advertising on Facebook
Statistics show that most people use at least one social networking site. Facebook is the most popular and, among other things, you should mark your presence there.

One of the forms of advertising is your own fanpage, through which you can establish long-term relationships with customers and engage in dialogue with them. It is also a good way to build brand awareness.

The fanpage itself is not enough – especially if the store takes its first steps. Facebook campaigns come in handy to help you adapt to your needs. The form of advertising can be, for example, sponsored posts appearing on the board of potential customers or in Messenger. There are a lot of advertising formats on Facebook, from static to carousels and movies.

– Content marketing
Content marketing is not direct advertising. It is a series of activities on the Internet that primarily allow you to increase brand awareness, build an image of an expert or gain leads.

These activities can be carried out in many ways, however, the publication of thematic articles on external websites and the publication of articles on a company blog plays a major role. These are content activities that we know widely, but there are many more and they can also be much more sophisticated. Let store actions serve as an example. A simple loyalty mechanism (stickers = reward) was turned into a content self-play. Such action provides a lot of sought after content. Thus, a powerful envelope of content is created around the programs.

Online store advertising – why is it worth it?

The need to incur financial expenses for advertising on the Internet raises many questions – including those related to profitability. Although it’s hard to get a clear answer, one thing is certain: online store advertising has many advantages and is extremely measurable. So you can make budget transfers to the most promising channels in real time!

– Wide range
Internet advertising is distinguished by a very wide range. It allows you to reach hundreds of thousands of recipients – not only in your country, but also in the world. This is especially important if you are considering selling products also abroad. A wider reach means reaching more users with more potential customers among them.

– Unlimited access to the offer
Unlimited access to online stores means that an online store ad does not have to be displayed at certain times. It reaches the recipient virtually 24 hours a day, 7 days a week.

– Precise targeting
Online store advertising – regardless of the tool chosen – allows you to precisely identify the target group and then reach it. This increases the chances of the recipient carrying out a specific action, e.g. placing an order, subscribing to the newsletter.

– Speed of campaign launch
An online advertising campaign can be launched very quickly. What’s more, it is possible to reach a wide audience as soon as the campaign starts. This works great for online stores starting out, which – in the case of offline advertising – would have to wait much longer for results.

– Affordable costs
Traditional forms of advertising can cost a lot – unlike online advertising. It is much cheaper, which allows you to achieve your business goals with a lot less money. Thanks to this, every online store has a chance to appear on the web – regardless of its scale.

– High flexibility
Online store advertising is characterized by great flexibility. You can modify the parameters of individual campaigns – so that they bring the expected results. And all this without having to increase advertising expenditure.

– Possibility of constant monitoring of effects
Internet advertising is fully measurable. It is possible to systematically monitor effects using various tools. Thanks to this – if a given form of promotion does not meet expectations – it can be modified or completely eliminated.

Online advertising of an online store is a profitable investment. Compared to other forms of advertising, it provides the best ratio of campaign costs to results.

For an advertising campaign to work, the ads must meet Google’s requirements. Below are some of the most common errors that can be an obstacle to the display of Google Ads text ads. At the same time, we would like to draw your attention to the fact that in some cases new ads may be accepted “from the machine” and displayed until Google notes that they are inconsistent with the company’s policy. That is why from the very beginning it is worth ensuring compliance with advertising rules.

Potential errors in the Google Ads campaign

Items that may cause your ad to be rejected or disapproved:

– no editorial requirements met – Google cares about the high quality of advertisements and the message presented to Internet users. For this reason, it may block texts that are not transparent or professional, i.e. texts that:

– they present too short and general ads containing unclear information or abbreviations that are difficult to understand,

– exceed the permissible number of characters,

– they contain too many special characters, punctuation and symbols, e.g. exclamation marks, question marks, etc.,

– contain illegal punctuation in the header, e.g. exclamation marks,

– are a combination of different characters, e.g. 4DID4S,
– use only uppercase letters, e.g. HIGH-QUALITY SILK SHIRTS, RICH COLOR OFFER. BUY NOW,
– they were written contrary to the rules of spelling or grammar
– they contain a too general or mismatched call to action, eg “Click here”,
– they contain emoticons in addition to standard text,
– they have too many or too few spaces between characters / words,
– they have a phones number in the content of the ad,

– no min. 2 headers – Google currently allows (in standard, so-called extended text ads) to use up to 3 headers and 2 lines of text. There is no obligation to use the third heading and the second line of text, but for the advertisement to be accepted it must have at least 2 headers,

– illegal content in advertising text – this is content related to products that cannot be advertised as part of Google Ads, e.g. alcohol, medicines, gambling. Please also note that Google may preventively disapprove content that “associates” with prohibited products,

– illegal content on the landing page – as above, this is content about products that are prohibited from advertising. An example would be the situation of one of our customers who had T-shirts in their offer printed with glasses of champagne. Information about the overprint, which was included in the product description on the page, resulted in the rejection of ads,

– promoting counterfeit products – since Google absolutely prohibits the advertising and sale of counterfeits, all products that only imitate the features of a particular brand will not be accepted or will be rejected,

– shocking, offensive, erotic, promoting hatred, intolerance, discrimination or violence – Google pays special attention to mutual respect and tries not to offend the feelings of Internet users. For this reason, it is not possible to advertise, e.g. firearms, products targeted at a selected ethnic group or use vulgar language in the content of advertisements,

– content impossible to verify – slogans such as: “Manufacturer of the best coffee grinders”, “Running shoes No. 1 in the world”, “Most frequently bought dietary supplements”, “The best diet catering – no competition has any chance with us”,

– problems arising from the landing page – Google very much wants internet users clicking on ads to be satisfied with what they will see after switching to the website. The landing page must therefore first of all work and be useful for Internet users. The following page issues may cause your ads to be disapproved:

– targeting ads to a dead landing page,
– no connection between the displayed URL and the actual website address, e.g. “google.com” redirects the internet user to “gmail.com”,
– it is not possible to display the page in standard browsers,
– no possibility to click the “Back” button in the browser.

The great advantage of the Google Ads system is the fact that after rejecting the ad, there is no need to combine and guess what could be the reason for this. Yes, as you can see in the above screenshots, if the advertisement cannot be accepted at the stage of its creation, the system always gives the reason for the inability to save the advertisement. However, if the system rejects an ad that has been running for some time, its status (in the Google Ads panel) is changed to “Disapproved”, and when you hover over the ad approval status, you’ll be given an explanation of the problem.

In addition, on Google support pages you can find a lot of valuable information and tips on editorial and technical requirements related to advertising, which should be taken into account at the very beginning of the campaign.